The Droog+ store is gallery, store and pioneer house all rolled into one. For its interior, the studio produced an imaginary house composed of handcrafted modules in blue expanded polystyrene foam as a blueprint or model house to start a new city. The modules can be bought separately and demonstrate their usefulness as tailor-made products in their new homes. In short runs, they can then be translated into more durable materials. Just as the earliest pioneers went to America to roll back frontiers in search of a new world, so the foam pioneer house is a blueprint for a new domestic environment.

Links
droog.com/new-york